Risk Savvy: How to Make Good Decisions by Gerd Gigerenzer

An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.

That’s Not English by Erin Moore

An expat’s witty and insightful exploration of English and American cultural differences through the lens of language that will leave readers gobsmacked

 In That’s Not English, the seemingly superficial differences between British and American English open the door to a deeper exploration of a historic and fascinating cultural divide. In each of the thirty chapters, Erin Moore explains a different word we use that says more about us than we think. For example, “Quite” exposes the tension between English reserve and American enthusiasm; in “Moreish,” she addresses our snacking habits. In “Partner,” she examines marriage equality; in “Pull,” the theme is dating and sex; “Cheers” is about drinking; and “Knackered” covers how we raise our kids. The result is a cultural history in miniature and an expatriate’s survival guide.

The Membership Economy - Robbie Kellman Baxter

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

American Dreams: Restoring Economic Opportunity for Everyone by Marco Rubio

 

Dear Friends,

My parents came to the United States in 1956. The country they found was truly a land of opportunity, where hardworking people with grade school educations could afford a home, a car, and college for their kids. A country where maids and bartenders could raise doctors, lawyers, small-business owners, and maybe even a U.S. senator.

That was the American Dream—our country’s central promise to its people: If you work hard and play by the rules, you’ll find tremendous opportunities and an even better life for your children.

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader - Brent Schlender

There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

The Social Animal: The Hidden Sources of Love, Character, and Achievement - David Brooks

Rust: The Longest War by Jonathan Waldman

It has been called “the great destroyer” and “the evil.” The Pentagon refers to it as “the pervasive menace.” It destroys cars, fells bridges, sinks ships, sparks house fires, and nearly brought down the Statue of Liberty. Rust costs America more than $400 billion per year—more than all other natural disasters combined.

Our Kids: The American Dream in Crisis by Robert D. Putnam

A groundbreaking examination of the growing inequality gap from the bestselling author of Bowling Alone: why fewer Americans today have the opportunity for upward mobility.

It’s the American dream: get a good education, work hard, buy a house, and achieve prosperity and success. This is the America we believe in—a nation of opportunity, constrained only by ability and effort. But during the last twenty-five years we have seen a disturbing “opportunity gap” emerge. Americans have always believed in equality of opportunity, the idea that all kids, regardless of their family background, should have a decent chance to improve their lot in life. Now, this central tenet of the American dream seems no longer true or at the least, much less true than it was.

The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good by David J. Linden

From the New York Times bestselling author comes a "hugely entertaining" (NPR.org) look at vice and virtue through cutting-edge science.

The Lucifer Effect: Understanding How Good People Turn Evil by Philip G. Zimbardo

What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it?

Renowned social psychologist Philip Zimbardo has the answers, and in The Lucifer Effect he explains how–and the myriad reasons why–we are all susceptible to the lure of “the dark side.” Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can work in concert to make monsters out of decent men and women.