Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

Ham: Slices of a Life: True Life Tales by Sam Harris

ham (noun) [hæm]
1 the hind leg of a hog, salted, smoked, and cured
2 second son of Noah
3 somebody who performs in an exaggerated showy style
-always hamming it up

Just when you thought you knew everything about ham, you discover that ham is also:
4 a reason to laugh about everyday life, and
5 an irresistible collection of humorous essays from a man who was born to entertain us.

The Structure of Scientific Revolutions: 50th Anniversary Edition by Thomas S. Kuhn

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach.

With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age.

Zen Mind, Beginner's Mind by Shunryu Suzuki

"In the beginner's mind there are many possibilities, but in the expert's there are few."

So begins this most beloved of all American Zen books.  Seldom has such a small handful of words provided a teaching as rich as has this famous opening line.  In a single stroke, the simple sentence cuts through the pervasive tendency students have of getting so close to Zen as to completely miss what it's all about.  An instant teaching on the first page.  And that's just the beginning.

Free Will by Sam Harris

A BELIEF IN FREE WILL touches nearly everything that human beings value. It is difficult to think about law, politics, religion, public policy, intimate relationships, morality—as well as feelings of remorse or personal achievement—without first imagining that every person is the true source of his or her thoughts and actions. And yet the facts tell us that free will is an illusion.

In this enlightening book, Sam Harris argues that this truth about the human mind does not undermine morality or diminish the importance of social and political freedom, but it can and should change the way we think about some of the most important questions in life.

 

Download [EPUB, MOBI]:  http://bit.ly/1y6Ayed

The God Delusion by Richard Dawkins

The God Delusion caused a sensation when it was published in 2006. Within weeks it became the most hotly debated topic, with Dawkins himself branded as either saint or sinner for presenting his hard-hitting, impassioned rebuttal of religion of all types.

His argument could hardly be more topical. While Europe is becoming increasingly secularized, the rise of religious fundamentalism, whether in the Middle East or Middle America, is dramatically and dangerously dividing opinion around the world. In America, and elsewhere, a vigorous dispute between 'intelligent design' and Darwinism is seriously undermining and restricting the teaching of science. In many countries religious dogma from medieval times still serves to abuse basic human rights such as women's and gay rights. And all from a belief in a God whose existence lacks evidence of any kind.

History of Western Philosophy (Routledge Classics) by Bertrand Russell

Hailed as “lucid and magisterial” by The Observer, this book is universally acclaimed as the outstanding one-volume work on the subject of Western philosophy.

Considered to be one of the most important philosophical works of all time, the History of Western Philosophy is a dazzlingly unique exploration of the ideologies of significant philosophers throughout the ages—from Plato and Aristotle through to Spinoza, Kant and the twentieth century. Written by a man who changed the history of philosophy himself, this is an account that has never been rivaled since its first publication over sixty years ago.

Since its first publication in 1945, Lord Russell’s A History of Western Philosophy is still unparalleled in its comprehensiveness, its clarity, its erudition, its grace, and its wit. In seventy-six chapters he traces philosophy from the rise of Greek civilization to the emergence of logical analysis in the twentieth century.

Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig

Acclaimed as one of the most exciting books in the history of American letters, this modern epic became an instant bestseller upon publication in 1974, transforming a generation and continuing to inspire millions. This 25th Anniversary Quill Edition features a new introduction by the author; important typographical changes; and a Reader's Guide that includes discussion topics, an interview with the author, and letters and documents detailing how this extraordinary book came to be. A narration of a summer motorcycle trip undertaken by a father and his son, the book becomes a personal and philosophical odyssey into fundamental questions of how to live. The narrator's relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, Zen and the Art of Motorcycle Maintenance is a touching and transcendent book of life.

 

Download:  http://sh.st/pOZQw

Sophie's World: A Novel About the History of Philosophy by Jostein Gaarder

A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print.

One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning--but the truth turns out to be far more complicated than she could have imagined.

What Money Can't Buy: The Moral Limits of Markets by Michael Sandel

 One of the most popular teachers in the world (Observer)

Sandel is touching something deep in both Boston and Beijing (Thomas Friedman New York Times)

The most influential foreign figure of the year (China's Newsweek)

Few philosophers are compared to rock stars or TV celebrities, but that's the kind of popularity Michael Sandel enjoys in Japan (Japan Times)

One of the world's most interesting political philosophers (Guardian)

What Money Can't Buy selected by the Guardian as a literary highlight for 2012 (Guardian)

The Righteous Mind: Why Good People are Divided by Politics and Religion

Why can it sometimes feel as though half the population is living in a different moral universe from you? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so easy to see the flaws in others' arguments, and less in our own?

Jonathan Haidt, one of the world's most influential psychologists, reveals that the reason we find it so hard to get along is because our minds are designed to be moral. Not only that, we are hardwired to be moralistic, judgemental and self-righteous too. Our intrinsic morality enabled us to form communities and create civilization, and it is the key to understanding everybody. It explains why some of us are liberal, others conservative. It is often the difference between war and peace. It is also why we are the only species that will kill for an ideal. Drawing on moral psychology, ancient philosophy, modern politics, poetry, advertising and the semantics of bumper stickers, Haidt's incredibly wise and enjoyable book examines how morality evolves; why we are predisposed to believe certain things; how our surroundings can affect our morality; and how moral values are not just about justice and fairness - for some people authority, sanctity or loyalty are more important.

Justice: What's the Right Thing to Do? by Michael J. Sandel

Is killing sometimes morally required? Is the free market fair? It is sometimes wrong to tell the truth? What is justice, and what does it mean?

These and other questions are at the heart of Michael Sandel's Justice. Considering the role of justice in our society and our lives, he reveals how an understanding of philosophy can help to make sense of politics, religion, morality - and our own convictions. Breaking down hotly contested issues, from abortion, euthanasia and same-sex marriage, to patriotism, dissent and affirmative action, Sandel shows how the biggest questions in our civiv life can be broken down and illuminated through reasoned debate. Justice promises to take readers - of all ages and political persuasions - on an exhilarating journey to confront controversies in a fresh and enlightening way.

Download:  http://sh.st/o15Bp

When Things Fall Apart: Heart Advice for Difficult Times by Pema Chodron

The beautiful practicality of her teaching has made Pema Chödrön one of the most beloved of contemporary American spiritual authors among Buddhists and non-Buddhists alike. A collection of talks she gave between 1987 and 1994, the book is a treasury of wisdom for going on living when we are overcome by pain and difficulties. Chödrön discusses:

   •  Using painful emotions to cultivate wisdom, compassion, and courage
   •  Communicating so as to encourage others to open up rather than shut down
   •  Practices for reversing habitual patterns
   •  Methods for working with chaotic situations
   •  Ways for creating effective social action

 

Download:  http://sh.st/oVOAV

A Little History of the World by E. H. Gombrich

 

 

In 1935, with a doctorate in art history and no prospect of a job, the 26-year-old Ernst Gombrich was invited to attempt a history of the world for younger readers. Amazingly, he completed the task in an intense six weeks, and "Eine kurze Weltgeschichte fur junge Leser" was published in Vienna to immediate success, and is now available in twenty-five languages across the world. In forty concise chapters, Gombrich tells the story of man from the stone age to the atomic bomb. In between emerges a colourful picture of wars and conquests, grand works of art, and the spread and limitations of science. This is a text dominated not by dates and facts, but by the sweep of mankind's experience across the centuries, a guide to humanity's achievements and an acute witness to its frailties.The product of a generous and humane sensibility, this timeless account makes intelligible the full span of human history.

 

Meditations by Marcus Aurelius

Few ancient works have been as influential as the Meditations of Marcus Aurelius, philosopher and emperor of Rome (A.D. 161–180). A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, it remains one of the greatest works of spiritual and ethical reflection ever written. Marcus’s insights and advice—on everything from living in the world to coping with adversity and interacting with others—have made the Meditations required reading for statesmen and philosophers alike, while generations of ordinary readers have responded to the straightforward intimacy of his style. For anyone who struggles to reconcile the demands of leadership with a concern for personal integrity and spiritual well-being, the Meditations remains as relevant now as it was two thousand years ago.